Remember all the news that Obama made last week by purchasing $5 million worth of national airtime during the Olympics? It was the most significant national ad buy in 16 years. It was supposed to show off Obama's financial prowess (despite the fact that McCain and the RNC have a $21 million CoH advantage).
Well, John McCain just announced that his campaign is topping that buy with a $6 million purchase of his own:
Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage.Clearly, McCain is not willing to give an inch here. Anyone think that this will make the Obama campaign increase their purchase?The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama's campaign had announced last month it was buying during the Olympic Games, which begin Aug. 8.
Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots. NBC Universal is airing 3,600 hours of Olympics coverage on its broadcast network and cable networks including NBC, CNBC, MSNBC, USA Network, Oxygen and Telemundo
The latest media outlays of both presidential campaigns are the first substantial buys of network TV by any presidential candidate in 12 years, though Rudy Giuliani's campaign had two smaller national buys on Fox News Sunday broadcasts earlier this year.
In recent years presidential candidates have targeted their advertising to battleground states, with some cable as their only national advertising.
|
|
|
Permalink :: 13 Comments :: Post a Comment
|
In order to post a comment, you must be logged in. If you have a member account, please log in to comment.
If not, you can make an account right here. It's quick and free.
